What did Martin Luther King, Nelson Mandela, Winston Churchill and Gandhi have in common? They were all excellent communicators. Their speech could galvanize the entire nation and spur everyone to follow their footsteps. Think about what they have accomplished by defining a clear vision and communicating that effectively and in simple terms so that even tan illiterate person could understand what he was being asked to do, and would do it without asking any question.
Such is the power of effective communication. While good communication is no doubt important in politics, its importance is no less in the business world. When you think about it a business leader is tasked with the same mission as a political leader – to galvanize the entire organization to rally behind him and give everything to the business he works for so that the business would prosper.
That is why business schools as well as great companies pay so much attention to verbal and written communication. When hiring a new employee he is asked about his communication skills. When promoting someone to a leadership position his communication skills are being looked at very carefully.
So what constitutes good communication skill? According to this article “Good communication means the intended message you send is received by your audience without any distortions in meaning.” A good communicator is able to deliver the message in a concise and clear fashion so that the audience understands exactly what he is asking them to do. In this age the medium of communication has proliferated significantly. You can not only deliver verbal message in person or via Podcast, you can also deliver the same message in written form via email, Twitter, blog, video or even in pictorial form.
